Founded in 2010, Zerodha is an Indian financial service firm which has become popular for its discount pricing model and technology.
A broking firm that offers retail broking, institutional broking, currencies and commodities trading, mutual funds and bonds, Zerodha claims to be “India’s first discount brokerage” firm.

Distinguishing Features:

  • Lowest discount brokerage of 0.01% or Rs.20 per executed order whichever is lower.
  • Free equity delivery.
  • Free investment in direct mutual funds.
  • Trading account opening charges are Rs.300 which are paid one time.
  • Demat account charges are Rs.100 payable one time.
  • Trading Account AMC is free whereas Demat Account AMC is Rs.300 per year.
  • Has a variety of trading platforms from mobile app to price alert tools which can be downloaded as per the investors’ requirement.


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